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Product

The source-to-content operating system.

Cernaro turns trusted sources into ranked Content Opportunities, then helps teams refine, distribute, schedule, and learn from every post.

Persona-first ranking
Source verification
Platform-ready workflow
Calendar + learning loop
app.cernaro.com
Illustrative preview
Post Studio
Quality Score91/100

AI is fundamentally changing how content teams operate. After analyzing 50+ tools this quarter, here's what actually matters for 2025...

Workflow

One connected path, source to published.

Source Hub creates Content Opportunities — never posts directly. Persona fit is ranked before Knowledge Base rules are applied.

Source Hub

Run saved sources or quick imports

Content Opportunities

Ranked by persona fit

Knowledge Base

Voice rules applied after persona

Post Studio

Refine by hand (preview)

Distribution Studio

Platform-specific versions

Calendar & Scheduling

Publish and operate

Analytics

Learn, feed the next run

Source Hub

Run trusted sources. Get ranked opportunities.

Save monitored sources in your Source Library or run a one-time Quick Import. Cernaro detects RSS feeds, falls back to a web monitor, and extracts articles and transcripts — then ranks them for persona fit.

Source Library & Quick Imports
RSS detection + web monitor fallback
YouTube, sites, articles, PDFs, notes
Run by persona, window, goal & count
Source LibraryQuick Imports

Gary Vaynerchuk

Checks for new videos

Monitoring

TechCrunch — AI

RSS feed detected

RSS

Anthropic — News

Web monitor fallback

Fallback
Persona: FounderWindow: 24hGoal: thought leadershipOpportunities: 5
Run selected sourcesCreates Content Opportunities

Illustrative product preview — sample data, not live results.

Content Opportunities

The strongest matches, ranked by persona fit.

Every find is scored against your selected persona before anything is drafted. You see why it matches, the suggested platforms and format, the risk level, and the Knowledge Base rules that will apply.

Persona fit score & reason
Source item, type & date
Suggested platforms & format
Risk level + source verification

Why most creators use AI wrong

92%
persona fit
Gary Vaynerchuk·Jun 29LinkedInXPostLow risk
KB rules: contrarian hook, no jargon Source verified

73% of creators report burnout

85%
persona fit
TechCrunch — AI·Jun 26LinkedInNewsletterPostLow risk
KB rules: failure-led opening, data-backed Source verified

Illustrative product preview — sample data, not live results.

Knowledge Base

Quality control for every draft.

Store voice rules, hooks, templates, examples, and bad phrases — then target them to the right personas and platforms. Persona fit is selected first; these rules apply after that persona is chosen.

Editable categories
Voice rules, hooks, templates
Bad phrases & examples
Persona / platform targeting
Voice rulesHooksTemplatesBad phrasesExamples

Open with a specific number

High

Lead with a measured figure, not a concept. Specific numbers earn immediate credibility.

hooksopeningscredibility

Personas

FounderSaaS Lead

Platforms

All

Persona fit is selected first. Knowledge Base rules apply after that persona is chosen.

Illustrative product preview — sample data, not live results.

Post Studio — Preview

The manual refinement workspace.

Post Studio is in preview and not part of the default navigation yet — today the Feed → Posts flow covers drafting and distribution. When it returns, it adds a draft queue with source context, hook and CTA pickers, quality scoring, and Cernaro Copilot.

Draft queue & source context
Hook & CTA pickers
Quality scoring + Cernaro Copilot
Returning alongside media production
Post Studio Founder

Draft Queue

Why creators use AI wrong

2-hour content sprint

VideoOpen source

Key facts: consistency beats inspiration · AI extracts angles · 20-min drafting loop.

Persona fit 90%Source confidence 88%

Hook

ContrarianQuestionData

CTA

Ask a questionSoft CTA
Hook74
Voice91
CTA65

Cernaro Copilot: try a contrarian opener to push hook above 85.

Generate versionsTo DistributionSchedule

Illustrative product preview — sample data, not live results.

Distribution Studio

One opportunity, every platform.

Distribution Studio turns one opportunity into platform-specific versions — each with its own score, length meter, and warnings. Edit inline, then batch approve, schedule, or send back to Post Studio.

Large platform cards
Score, length & warnings
Inline editing & status
Batch schedule / send / delete
2 selected
Mark readyScheduleSend to StudioDelete
in

LinkedIn

Educational post

Ready

Most teams treat content like a sprint. Sprints end — systems do not. Here is the 3-step loop I run every week.

Score 88
EditStudioSchedule
X

X

Thread

Needs review

Most content strategies are built on inspiration, not systems. Here is why that fails.

Close to character limit

Score 84
EditStudioSchedule

Illustrative product preview — sample data, not live results.

Calendar & Scheduling

Your publishing operations center.

Every scheduled post in Table, Calendar, or Timeline views, with a day drawer and post detail panel. Set publishing modes and posting windows — then connect the tools your team already uses.

Table / Calendar / Timeline
Day drawer + post detail panel
Auto-publish, reminder, manual modes
Workspace & publishing connections
TableCalendarTimelineWeek of Jun 30

Mon

in9:00 AM
X2:00 PM

Tue

NL7:00 AM

Wed

Th11:00 AM
Modes:Auto-publishReminderManual
Connects:Google Calendar · Slack · Mastodon · Bluesky

Illustrative product preview — sample data, not live results.

Analytics & Learning Loop

Learn what works, sharpen the next run.

See source and content performance, watch Cernaro learn what fits each persona, and act on recommendations that feed straight back into new opportunities and your Knowledge Base.

Source & content performance
Persona learning
Knowledge Base suggestions
Recommendations with one-click actions

Best platform

LinkedIn

+42%

Best source

YouTube

+38%

Engagement trend

Short posts from YouTube sources outperform by 38%. Create three more next week.

Create opportunityOpen Post StudioUpdate Knowledge BaseView source performance

Illustrative product preview — sample data, not live results.

Built to connect

Connect the tools you publish with.

Each integration does exactly what it says below: Google Calendar syncs via OAuth, Mastodon publishes via OAuth, Bluesky publishes with an app password, Slack sends posting reminders with configured credentials, and YouTube feeds channels and transcripts into your sources — it does not publish.

Google Calendar

Calendar sync via OAuth

Available when configured · Calendar → Connections

Slack

Posting reminders via configured credentials

Available when configured · Calendar → Connections

Mastodon

Publishing via OAuth

Available when configured · Calendar → Connections

Bluesky

Publishing via app password

Available when configured · Calendar → Connections

YouTube

Channel ingestion & transcripts — not publishing

Available when configured · Feed → Add feed

Notion

Not yet implemented

Planned

Outlook

Not yet implemented

Planned

WordPress

Not yet implemented

Planned

Zapier

Not yet implemented

Planned

Make

Not yet implemented

Planned

Publishing, reminders, and calendar sync are set up from the Calendar page's Connections panel; YouTube channels are added from the Feed.

Your AI source engine, ready to build

Your content operating system awaits.

Turn trusted sources into ranked Content Opportunities, refine them, distribute everywhere, and learn from every post — all in one place.

From source run to scheduled post — in one operating system.